When building or starting a brand, an important detail often overlooked is understanding who you are … what is the essence of the company. Most think a brand is just having a nice logo, very untrue. Having a consistent design, color and message in all of your marketing materials is critical to the success of any branding initiative but that comes later. Brand strategy defines the core of who you company is going to be, what it is and who it is going to behave to attract people to it. Diving into a logo and calling it a brand is the biggest mistake most companies make.
CUSTOM WEB DESIGN
It’s a given that you need to have a website that fist your company’s needs and services. Every business today requires an online presence that will allow them to be found in search results. Having a website that is designed to become part of your marketing or sales team takes planning and strategy. Anyone can build a website these days but it takes more than an online page builder to build something that can compete and generate new business.
ECOMMERCE WEB DESIGN
Blackstone Agency has over 15 years of eCommerce website development. If you build it they won’t come anymore. The days of launching a website and making millions off all the online sales are over. You need serious planning, strategy and web development team that can guide you to success. There’s more to an effective eCommerce website than just providing a great product at reasonable prices.
SOCIAL MEDIA MARKETING
Social Media is where people around the world are interacting, sharing, searching, viewing online. Brands now have the opportunity to meet the consumer where they are already engaging and talking about your brand (or your competitors). If brands want to join the social media ecosystem, they must be prepared to routinely push out fresh and engaging content that while providing a value-add to their followers or target audience.
At Blackstone Agency, we have been successfully marketing content for over 22 years. Way before the internet was borne Blackstone helped companies grow with direct mail, publications and newsletters. Content is still king! In a age where we chose what to consume where to get it and how we view it is crucial to understand your target to get them keep coming back for more. See the difference Blackstone makes with helping you create radically relevant content.
Startup marketing is what every new business needs but is a delicate dance with how much, where to spend and how to reach new customers while cash flow is tight. Every business is unique and needs to have a plan, created by professionals, to succeed. Our philosophy of Never Look Small™ has helped new businesses get started on the right foot saving a thousands of dollars and even from a failure to launch.
Branded marketing collateral is a key in any business. Marketing Collateral serves many purposes but most commonly is used to build a brand, tell a story or support the sale of your products or services. These different pieces of sales content should always reinforce your brand message through logo, design, colors, typeface and contact information. Whichever marketing pieces you choose to advertise to consumers or promote for business-to-business initiatives, it is critical that your brand messaging remains consistent.